How a Global Agency Optimized 5x Faster & Cut Costs by 88% with Optigent

A global digital marketing agency with over 1,000 employees worldwide had a problem that most growing agencies face: they had the ideas and the insights, but not the capacity to act on them at scale.

The Challenge

The agency had identified hundreds of opportunities to optimize existing blog content for their clients—low-hanging SEO wins that could drive significant traffic increases. But there were three major blockers:

• Clients didn’t have the time to update their own content, even with clear recommendations in hand.
• The agency’s internal team lacked capacity to do the optimization work themselves across dozens of clients.
• Freelancer outsourcing was slow and expensive, and it was nearly impossible to find writers who could consistently deliver high-quality, on-brand updates—especially in specialized industries.

The result? Optimization opportunities piled up, and the window to capitalize on them started to close.

The Solution

That’s where Optigent stepped in.

Using our fully-managed content optimization service, the agency was able to:

• Reduce optimization time by 80%
  
• Produce client-ready blog updates 5x faster
  
• Cut costs to just 12% of what they were paying for freelancers

Optigent’s AI-powered workflow handled everything—from identifying gaps and adding missing SEO elements to preserving brand tone and formatting for publishing—freeing up the agency’s content team to focus on strategy, not execution.

The Outcome

The agency turned content optimization from a bottleneck into a growth lever. With Optigent, they were able to deliver more value to clients, prove ROI faster, and scale a previously unscalable service—without adding headcount or chasing down freelancers.

Try Optigent for Yourself

For a limited time, we’re offering a heavily discounted rate to optimize 3 of your blog posts — so you can see the results for yourself, with zero risk.

👉 Get in touch to get started